The issue with digital vis-à-vis any other new technology diffusion curve is a problem of scale and velocity. Algorithms as mathematical black boxes are secret rules and surveillance is omnipresent. Anything free is dangerous. Most social and civic technologies are free and give away the privacy rights without any second thought. Privacy is a social justice matter in the digital era. In India, with the digital move with BHEEM, a government led electronic wallet and KAVACH, a government sponsored anti malware software; the public and private converge in the digital space. This is core digital, in the typological spectrum of the digital; near, core and surface.
The problem is with everything free. There are no free lunches, hence big data is used in micro targeting in electoral campaigns to consumer offers. How much use digital technologies to monitor water quality real time across the developing world?