The superficiality of the Digital 

One of the greatest features of the hyper digital era, more information than we can process juncture, euphemistically called Big Data, unimaginatively reduced to a term which no one really understands properly, is the obsession with the instant, outcomes and monetisation of our everyday activities think how social media companies make money of our likes, shares and quips. The lack of the reasonable long term is changing the superficial without tackling the basics of rights, agriculture and climate change. The vexed is so uncool.


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