Writing is an act of reclamation

Of stories

Of truth

Truth which might not be yours

Of histories

Of narratives of lived experiences

Language is a weapon

Chisel it all the time

As it is used to erase identities

After all

Brands are built with content and context but most importantly with conversations with stakeholders. Inactive brands are as Impactful as stationary billboards.

Pleased to see Oman Tourism sponsor good shows on Fox Life, a premier lifestyle channel in India. And it’s a terrific advert too with Royal Opera House and Musandam visuals in it.

Imperialism has not ended

It just got recirculated

As Standard Operating Procedures

Well, i write

For showing a mirror

For voicing a perspective

Not to build a brand with purpose

Brands are created by authencity

A punch

A nudge

A pat on the back

Sometimes just write

Stories regarding the Persian Gulf and it’s migrant communities from South Asia and the Philippines have had narratives written about them by coconut academics; brown outside, white inside pandering to western human right agendas (while western expatriates for decades have earned billions over the last fifty years of Gulf Oil Boom/ vested interests are severe)

It’s high time that narratives are written from the ground up, and it would be wonderful if a few academics or normal folks can document, narrative and invert the conversation.

Write to inform and engage, this tenure track business creates agendas. I thank Prof Mohan Dutta for bestowing the training to attempt to record these stories although I work in the engineering business again!

Kingsman 2 is a funny, engaging spy watch. Thriller is not a term for this film, as the humour is subtle and very Brit. The film is as global as it can get from the UK to mid western United States to Italy to Cambodia and Singapore. The plot regarding substance abuse has a lot of layers and it’s fleshed out in a melodramatic musical vein with a liberal dash of Elton John innit (Brit pun intended). Julianne Moore as the drug lord with a Harvard MBA, with CEO oops psychopath characteristics is smooth laced with cynical artificial charm aces the role, who treats substance abuse as a legitimate pharma product, arm twisting the world with spiked products with a secret antidote.

A lead GOT actor, gets a meaty role with Colin Firth, exemplifying class. The film at times had a Bollywood type cinematic texture to it. It was a tad stretched at 140 minutes plus. Thoroughly enjoyable watch for its action sequences and complex story with various sub plots, with relevance to the era we live in including references to Tinder, Glastonbury, 20 hour work days, robotic pets and the role pharmaceutical capitalism plays in our interconnected world.

An enjoyable one time watch.

#changethinker

#moviereview

#kingsman2

As the world goes towards curating a digital present fashioning a new modern , the basics of society seem to take a back seat. The fundamentals seem to be out of focus. There is hunger and no stress on food production reform except agri biotech start ups concentrating on weed resistant strains. Farmers kill themselves in hordes, and DeMo does not make it any easier.

The era of the digital is always leading to a wave of job losses, and the good minister for railways calls it an opportunity for entrepreneurship. Digital is not adding to job creation, rather the process efficiencies are canabalizing work.

Narrative spins can shift perceptions for a while, but the ghosts of medieval realities haunt if the level jobs are not created. Development as performance mediated via totems such as bullet trains (on loan money, just before polls in Amdavad), statues and ‘Skill (Fail) India’, ‘Start Up (Where?) India and Clean (Build Toilets) India’ can take the electoral gravy train thus far.

In the IoT era, there are missing tracks which cause fatal train accidents. Where is the network of smart sensors for failure detection? Digital Modernity needs to be recalibrated to the basics. The questions we need to probe is:

Is this hype changing basic quality of life for a certain segment of the population?

Most identify based services are online in India, though can be expedited through an additional facilitation fee. Ask any small time trader negotiating the morass called the GST.

Achche Din needs more gravitas. BMKJ. Jai Maharashtra.

Guantanamo has a reference in Golden Eye, long before its tragic stature after 9/11. Golden Eye released in 1996, had a Cold War back drop, and remember my father heading to Metro at VT in Mumbai to watch the film long before the multiplex movie going culture got established in India.

Once middle class, or bordering it

Now, migrant

Not really mainstream

A service provider

A statistical note

A cog to keep prices low

In the meantime, fill stomachs

Feed families from Pindi to Palakkad

Yes, the sheer act is to recognise

And negotiate invisible glass ceilings

All an ephemeral act

Seen at home as an ATM

An outsider in the migrant Coffee shops

Drowning misery over Karak Chai

Watching Asianet on a Thursday night

Waiting for Jumma Nawaz on Friday

In the only crisp salwar

The only non work outfit in the suitcase

Waiting for the Kerala Dum Biryani after Jumma

The nap after the Biryani is gold

Then the passionate discussion on Nawaz

All waiting for the rooster to crow on a Sunday

For meter down,

For life to keep running

This life is better than working at Chawla Chicken or riding an auto

At least the migrant tag buys me respect

For whatever little it is worth