Comfort in shopping malls.

Shopping malls are the cathedrals of global capitalism as one finds uniformity and familiarity in common brands.

Jio World Drive in Mumbai is on par with Ion Orchard and Dubai Mall.

It was great to find Bateel Dates here after Dubai Marina and The Wave in Muscat.

Global spaces are comforting for the certain set of values they evoke. Exclusionary yet the target audience needs that very exclusion.

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