Gulf Kerala Modernity and Punjabi Canadian Swag is the same, a massive villa in white with a Mercedes or BMW SUV in front with a guy with shades on. The Malayali will be in white munda with aviators on. Remittances fuel all kinds of aspirational cultures. But these also depict a particular materialism, which has lead to a culture of absences, silences and separations. Instagram is an excellent anthropological research site for longitudinal data to gauge cultures.