Entrepreneurship in the recent discourse has focused on the exit and the valuation. The quick buck to be made, the Zuckerberg syndrome. Where as the traditional trader and the SME has anchored his/her business on longevity and sustainability. The marathon takes more than the sprint. The questions revolve along multiples and the sales targets. Legitimate to survival, but is the motive of the organisation the product, the corresponding impact and hence the money to raise more for an expansion or is it the exit itself. Are the employees in the game to create value or to create institutional careers?