Writing is an act of reclamation

Of stories

Of truth

Truth which might not be yours

Of histories

Of narratives of lived experiences

Language is a weapon

Chisel it all the time

As it is used to erase identities

After all

Brands are built with content and context but most importantly with conversations with stakeholders. Inactive brands are as Impactful as stationary billboards.

Pleased to see Oman Tourism sponsor good shows on Fox Life, a premier lifestyle channel in India. And it’s a terrific advert too with Royal Opera House and Musandam visuals in it.