Within #ESG, carbon is not the only metric, but an easily quantifiable one. The fuzzier, messier stuff such as #modernslavery mitigation for responsible supply chains is a harder bet and context matters there. There must be efforts to measure the #materiality though.

There is no fear when there is an ability to restart from scratch and do another Zero to One journey. There is fear when there are others who have the power or the power to abuse. Create your own demand in the ecosystem.