The difference between venture building vis-a-vis business development and pure growth is asking the question- for what growth, the ‘so what question’ is critical as there is a journey after the ‘lead’ and before the lead too, the infrastructure that are mobilized for the lead to sprout into the sale, needs a software reboot, a new culture and sometimes a new product which reconfigures the organization.
Venture Building and Ecosystem Generation operates at different scales and velocities, it needs the fine print as excellence however needs a sprint into the future, to create the present. Venture Builders know the vision, as they create the delivery channels as well to match the lead. Venture creation is about moving the discourse forward with a dual value capture trajectory, the immediate sale, and the state of the nation of the venture five years down the line. So What problem are we solving moves to what future we need to create to remediate the present chaos, is often the mindset shift that quotidian business development is unequipped for.