No Short Cuts.

Coaching senior technical professionals in their writing journeys is often tied to their inherent biases and opening their black box of thinking more than the ‘act’ of writing itself.

Engineers and architects are obsessed with the input-output process and the are keen to decode the art, by reverse engineering. As an engineer with a masters degree, I am acutely aware of these heuristics. But writing is an expression of the self, an act of creation. The grammar book does not teach you effective writing. #writing #growthmindset