The entire discourse about populism from Putin to Trump to Modi to Bolsanaro to Boris is about the purchase of ideas and services to a population feeling left out.
Politics and the provision of resources are intrinsic concepts. A narrative of othering and resource capture through primal and primitive identity politics has fuelled populism. All these right wing leaders are elected, and are rightly popular.
The left has lost ground, as it has lost touch with the access to resources narrative. The idea of the electoral left has shrunk.