In this times of polycrisis, fund raising and business development gets harder for impact causes as the ROI discussion gets sharper on the part of clients and funders.

The ROI is often fuzzy, yet it needs to be communicated in dollars and cents. Why pay for an assessment when it’s not required, or why fund a non profit in a core funding basis where MEL is off the usual framework?

In this world of impact fatigue in multiple wars, why is your service mission critical ?