Mind share leads to Market Share, have to be in the buying consideration set always : Pratap Bose, Head of Design, TATA Motors

Small voices in the larger development discourse with growth as the only language, get drowned out where Modi is the only strong alternative in a fragmented opposition with the imagination of a stagnant socialist past. Modi is everything in sync with the hidden Hindu nationalist sentiment, a proactive 24×7 politician with no family nepotism. Strong signalling of Demonetisation worked even if dozens died in queues. Strong man syndrome is very attractive. BMKJ