The Spin: From DeMo to ReMo

The ‘Remonetise India’ Campaign sponsored by the powerful Times Network is an amazingly skillful spin on humanising the impacts of Demonetisation, deploying celebrity power to influence the english speaking middle class to use less cash (the entire point of the demonetisation debate), so that the rural hinterland has access to cash, and they can keep their jobs. Such a deep indictment of the crisis. Glamour does not band aid the situation.


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