The collapse of organised retail in shopping malls, to e-commerce and digitalisation of finance should not be equated to online learning and the awaited deprioritization of physical university education in the fourth industrial revolution. A section can move to MOOCs, but cannot totally substitute physical seminar style classes. They are a complimentary asset, not the main journey of structured learning. The platformization of education is not that disruptive. These need the empathy of a teacher and the physicality of space.