Start Ups need to appreciate the power of cultural context

The Snapchat CEO comment is reflective of two strands: He does not understand India enough and in turn Snap does not prioritise India as a strategic end market. On that point, he is justified in business logic. But, the Digital is not bereft of sentiments. The nationalistic outburst, was obvious in the hyper amplification of … More Start Ups need to appreciate the power of cultural context