Writing is too much of a performance art

All for the audience

All for the SEO

Just Write

With the raw edges

For the writer self

For the art

Not the critique

Not for the Critic

Write for the stories

Within you

The gift is not for the market

Even the proto poems

Are gold

Salon Tales with 1990’s Bollywood tracks on YouTube on a smartphone, on borrowed wifi, with hairstylist chattering away in Awadhi, a dialect of Hindi from the Lucknow region in Uttar Pradesh, India talking about gyms and diets. The vernacular and cosmopolitan blend effortlessly in the Gulf. A Gulf Modernity which is unique to the region among the migrant communities. A life anchored in memories of home, via Bollywood, but seeking to keep up with the times so that they are competitive enough in the brutal marriage market back home, hence the calories count.

#barbersofmuscat

Snowman is as smooth as the Volvo and is from the same Northern Europe thriller mould as the Girl with a Dragon Tattoo, again a book adaption from its namesake. The canvas it’s beautiful, with solid character actors. A good watch although strictly R18 with the gore.

#changethinker

#moviereviews

In the era of now

Bringing money on the table

Buys respect

More people

Fewer Opportunities

In Academia, is grants

In the private sector

Is called Business Development

In the Non Profit space

It’s known as Fund Raising

The bottom line is the green back

Bitcoin or not

Money is the fuel of the engine

Of life

The Sustainability business works on two counts: regulatory drivers or it reduces cost. No social good thing works ‘sustainably’

Regulatory compliance has its roots in ecological and social justice translated in to policies and projects, undergirded by politics and law.

Cost savings in a recessionary economy is the holy grail. The sweet spot is often when solutions are simple; reduced to an ROI number, reflected in an excel budget sheet. This would require technology, law and economics to blend in seamlessly, which is an intellectually uphill task.

Remember, the client has the same information as you; Google is pretty democratic.

Writing is an act of reclamation

Of stories

Of truth

Truth which might not be yours

Of histories

Of narratives of lived experiences

Language is a weapon

Chisel it all the time

As it is used to erase identities

After all

Brands are built with content and context but most importantly with conversations with stakeholders. Inactive brands are as Impactful as stationary billboards.

Pleased to see Oman Tourism sponsor good shows on Fox Life, a premier lifestyle channel in India. And it’s a terrific advert too with Royal Opera House and Musandam visuals in it.

Imperialism has not ended

It just got recirculated

As Standard Operating Procedures

Well, i write

For showing a mirror

For voicing a perspective

Not to build a brand with purpose

Brands are created by authencity

A punch

A nudge

A pat on the back

Sometimes just write