Cinematic Geopolitics in Kuala Lumpur

Bollywood as Soft Power

A generation of SE Asians grew up on Kuch Kuch Hota Hai and Mohabbatein, and a swathe of Malaysians singing along Bollywood tracks in the most happening public intersection in Kuala Lumpur on a Saturday night fills the soul.

Yash Raj Films and Dharma Productions havre tremendously add of Indian Soft Power. Cinematic Geopolitics in the times of great flux. The musical performance next to an entrance of the Bukit Bintang LRT, neighbouring a cluster of Chinese brands on the Main Street including the Chagee Flagship Store, yet the tunes of Mohabatein persist through the air and in the hearts of Malaysians. SRK was given a Dato-ship from Melaka after the resounding popularity of the Don Franchise, which was filmed in Malaysia.

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