Sustainability Professionals, like every other subject matter expert, think that doing good is the purpose of a business, it is a priority, but the purpose of a business is to serve the customer in the best way so that the customer comes back.
The real bottom line is financial, the companies in the climate zeitgeist think about ESG as its better access to capital and markets. As Sustainability folks let us not delude ourselves, and in turn incapacitate us in helping organizations in the ‘responsible capitalism turn’.
Change Thinker 