Human Rights as Context.

Human Rights in Business is a context-based matter. It is not the radical social justice variant which the activists call for. This is more from a welfare standpoint, and the context is care. The job of a business to cater to its customers primarily while keeping in mind its stakeholders in the ethical vain. ESG is about doing business in the ethical approach. Human Rights is thus protecting businesses from a reputational perspective than correcting historical wrongs of slavery and colonialism. An understanding of history and culture is context for global businesses. The best branding gurus read ethnography and history to understand culture.