Poetry, and other narrative devices are crucial for business. Poetry helps in locating the human condition. The human condition is not all datafied to be plotted on a curve or fitted in to an algorithm. Markets are communities of people. Your consumer is a human. Analytics should be about meeting your consumer need. Tech Bros get derailed by their lack of empathy. Read poetry. Start with Rupi Kaur.
Published by changethinker
Born and raised in Mumbai, India with an undergrad degree from Oman and a masters degree from the National University of Singapore. I am an Environmental Professional with a passion for Sustainability, Social Innovation and Governance related issues. A Change Agent in the making who believes that small is beautiful and that impact can be achieved -one soul at a time. View all posts by changethinker